Google Ads is testing A/B experiments for Shopping Ads, letting advertisers compare product titles/images to see what ...

Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, ...

Eppo Inc., a startup that helps software teams test how well new features resonate with users before releasing them, has raised $28 million in Series A funding. The company detailed today that ...

Shawn Purtell provides an update on how to view Google Website Optimizer and other experiment data within Google Analytics to measure A/B experiment results. He writes it has become much easier to use ...