Snap's face filters and AR mirrors are moving outside of its app. Is this part of getting the world ready for a future of AR glasses? Scott Stein Editor at Large I started with CNET reviewing laptops ...

Snap has landed a notable new partner for its augmented reality-powered Virtual Try-On shopping experience with today’s news that Amazon will now offer Snapchat users the ability to digitally try on ...

Snapchat parent Snap has recently unveiled new AI-powered AR experiences within the popular social media app set to transform 'what's possible in augmented reality' and revolutionize how users ...

The new AR feature allows users to virtually test out colors and other 2D designs for nails. The new AR feature allows users to virtually test out colors and other 2D designs for nails. is features ...

Snapchat has announced a new “Lens+” subscription for its premium subscribers. It provides users access to hundreds of exclusive Lenses and AR experiences, apart from all the perks that come with the ...

Theatrical campaigns using an AR lens in 2021 in addition to video buys saw a 32% average incremental reach, according to research cited in the release. Which could be why Disney is expanding its ...