As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

Today’s audiences have made their expectations clear: irrelevant ads are no longer tolerated. They’re skipped, ignored, or avoided altogether through paid, ad-free subscriptions. As more viewers opt ...

As part of a push promoting the burgeoning addressable TV advertising marketplace during this year's upfront pitch season, namesake trade association Go Addressable this morning announced six new ...

Dish Media, a subsidiary of EchoStar Corporation, has unveiled research revealing that advertisers are missing millions of consumers by underutilising addressable TV in their media strategies. In ...

NEW YORK, Sept. 21, 2016 /PRNewswire/ -- AT&T AdWorks is planning to expand its cross-screen addressable ad offering in the 4th quarter of 2016. The nationwide leader in addressable TV advertising is ...

Tara Walpert Levy is President of Visible World, a provider of targeted television solutions. AdExchanger.com: What momentum has Visible World seen in 2009 for itself as well as its clients? TWL: ...

PRINCETON, N.J.--(BUSINESS WIRE)-- INVIDI Technologies, the pioneer in addressable advertising technology, today announced a breakthrough solution that drastically reduces the cost of delivering ...

Volkswagen has signed on to DirectTV's national addressable advertising platform. VW of America, via GroupM and MediaCom, makes it the first automotive company in the compact/mid-size class to run an ...

Connected TV and AI-powered programmatic advertising platform Viant Technology Inc.has announced a strategic integration with iHeartMedia, a move that will deliver the nation’s largest audio content ...