Winterberry Group Expects 9.4-Percent Growth in Its ‘Annual Outlook’ for U.S. Ad, Marketing and Data Spend in 2026 to Top $660B – Following a Resilient, Stable 2025

The ad marketplace in 2026 will also gain stimulus from the World Cup, Winter Olympics and U.S. mid-term elections. Political ...
Forbes

The Future Of Performance Marketing With Data Clean Rooms And AI-Enabled Cross-Channel Measurement

Kasi Rajeev Oduri is a senior AI and data science leader in ad tech and a member of the IAB shaping advertising standards. In today's AI-driven digital world, the marketing ecosystem has become ...
The Oak Ridger on MSNOpinion

Small businesses need digital advertising data to compete | Opinion

Rodney Archer asks U.S. Rep. Chuck Fleischmann to support a digital privacy standard that protects advertisers as well as ...
Forbes

Data-Driven Marketing Works—So Why Don’t More B2B Marketers Do It?

In data-driven marketing (DDM), customer data is used to segment audiences and target more precisely, enabling marketers to deliver tailored messages, content and offers that are highly relevant to ...
Entrepreneur

Your Marketing Strategy Needs an Overhaul — This Approach Is What Separates Successful Campaigns From the Rest

Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...
USA Today

Maximizing Impact with Data-Driven Influencer Marketing

Influencer marketing is among the key tools to help brands on TikTok, Instagram, and YouTube boost engagement and win over the audience's trust. Influencers enable ...
Business Wire

AI and Machine Learning Usage up 15.5% Among Marketing Teams, Snowflake Modern Marketing Data Stack Report Finds

No-Headquarters/BOZEMAN, Mont.--(BUSINESS WIRE)--Snowflake (NYSE: SNOW), the Data Cloud company, today released its Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining ...
Los Angeles Magazine

Managing Marketing Data Overload: Streamlining Your Analytics for Actionable Results

Members of the editorial and news staff of the Los Angeles magazine and the Engine Vision Media Network were not involved in the creation of this content. The volume of data that can be used to build ...
Business Wire

Ketch Recognized as “One to Watch” in Snowflake’s Modern Marketing Data Stack Report

SAN FRANCISCO--(BUSINESS WIRE)--Ketch, a Data Permissioning Platform for privacy-safe and consumer-centric data activation, today announced that it has been recognized as ‘One to Watch’ in the Consent ...
InfoWorld

Google buys game advertising, statistics software

Google has acquired software and developers to broaden its expertise in the areas of interactive video game advertising and statistics visualization. The U.S. search giant bought Adscape Media, an ...