The right choice is about aligning your production approach with what you want to achieve, whether that's speed, scale, ...

Forbes contributors publish independent expert analyses and insights. Dan Gingiss covers news impacting your customers and employees. Everything about artificial intelligence tends to move at warp ...

McDonald’s Netherlands AI-generated commercial leaned on scenes that critics say looked distorted, cynical and out of touch with the holiday spirit McDonald's Netherlands released a Christmas ad on ...

Instead, brands must challenge themselves to be true innovators—not playing it safe with new tech but taking the types of big creative swings and risks that AI can’t replicate. As the online world ...

Coca-Cola is doubling down on AI. On Nov. 3, Coca-Cola released its latest “Holidays Are Coming” ads on YouTube, and for the second year in a row, some of them are generated with artificial ...

For decades, advertising has relied on human imagination: a clever slogan, an emotional story, the perfect image that connects a brand with its audience. But that creative process is changing.

A Google divestiture is still in the cards; the IAB's new framework lays out exactly when to disclose use of AI; and ...

On Friday a Reddit user posted an image taken at an H-E-B grocery store that showed an in-store advertisement allegedly ...

Roku founder, chairman and CEO Anthony Wood has some big predictions about the pending impact of generative AI on Hollywood — ...

McDonald's Netherlands released a Christmas ad on YouTube on Dec. 6 themed as "the worst time of the year" The ad quickly drew backlash, with many critics condemning its AI use and negative theme ...