Sponsorship has grown up. It’s multi-faceted. It’s quantifiable. And it’s widely acknowledged to be at the forefront of modern marketing. It is not just mature, it is wise. In the past, sponsors have ...

Ambush Marketing is an infringement in disguise. It’s a promotional marketing technique where brands jump the bandwagon of a monumental sports event to promote themselves by using footage from the ...

Ambush marketing is a form of marketing in which companies that do not have any relationship to an event attempt to benefit from its prestige and status, without the consent of the organisers and/or ...

DETROIT (Reuters) - On a sunny day in June in South Africa, three dozen women clad in identical flattering orange dresses were ejected from a World Cup football match. The offense: wearing dresses ...

JOHANNESBURG (AP) — Two Dutch women were released on bail Wednesday after facing charges they took part in an ambush marketing campaign at a World Cup match. The women were among a group of more than ...

In less than six months Germany will host the 18th tournament of the FIFA World Cup, attracting thousands of visitors eager to support their favourite football team. Marketing opportunities will be ...

Good morning, friends (unless you're over 75, in which case you're probably still frustrated). Here are the five things you need to know today in Boston business, plus a touching tribute, an Olympic ...

Cristiano Ronaldo has been accused of ambush marketing at the European Championship after a company he recently invested in published his heart rate data from the penalty shootout of Portugal’s win ...

Shwetasree Majumder and Harsimran Kalra of Fidus Law Chambers consider whether it’s time for a legislative overhaul to stop the ambush marketing of sporting events Recent years have seen a welcome ...