Google's mobile OS is not just the leader in traffic but is now tops in ad revenue too -- moving slightly ahead of Apple's iOS, according to new figures. Lance Whitney is a freelance technology writer ...

David is the former Editor-in-Chief of Android Police and now the EIC of Esper.io. He's been an Android user since the early days - his first smartphone was a Google Nexus One! David graduated from ...

Alphabet Inc's Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon by advertisers, easing speculation about its plans ...

Google revealed that it will make some significant changes to Android ad tracking policies when it comes to Play Store apps. If users opt-out of ad tracking, Android will deliver non-sensical strings ...

Ad spend is up 8-21% on Android and has dropped on iOS over the last two weeks, according to a consortium of mobile advertising companies. Also, mobile app publishers are making less money on ads that ...

After Apple shook up the advertising industry by requiring users to opt-in to ad tracking in iOS 14.5, Google—the world’s biggest ad company—is announcing a small concession for advertising on Android ...

Google is toughening its stance on ad tracking and measurement for Android apps. Android app developers will get less insight into users who opt out of personalized ads. The latest update follows ...

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Earlier this week, Apple’s Beats brand announced a USB-C cable that it is advertising as “universally compatible” and, in a rare event, sees an Android phone in an Apple-made ad. Beats USB-C cables ...

NEW YORK, Feb 16 (Reuters) - Alphabet Inc's (GOOGL.O), opens new tab Google on Wednesday said it would keep alive for at least two years a tracking technology on its Android phones that is relied upon ...