For all Android 12 users, regardless of their opt-in status, advertising IDs will be zeroed if developers have not integrated new permission levels into their apps. In other words, writes Chris Farm, ...

Google Ads now lets Android App campaigns optimize bidding for view-through conversions, showing a shift toward video-driven ...

If there's one thing that bothers me in this modern era, it's advertising. I understand companies have to pay the bills, but sometimes ads can become a bit much. Even worse, some ads feel like a ...

Google says its experiment with “pause ads” on YouTube has yielded some very positive results. The company calls it “a new non-interruptive ad format.” At present, YouTube is testing pause ads on ...

OpenAI appears to be testing ChatGPT ads, with new Android clues and a user report hinting that the rollout may be getting close. OpenAI is reportedly nearing the launch of ads in the ChatGPT Android ...

Amazon has confirmed that it will be increasing the number of ads on Prime Video in 2025. The company first introduced an ad-supported plan in early 2024, replacing the standard ad-free plan. Updated, ...

Recent moves by major ad tech players prove the industry doesn’t actually need cookies. But Chrome’s cookie pivot doesn’t clarify what will happen to the 1% of its audience that’s already cookieless ...