Augmented reality integration startup Skidattl says it’s looking to bridge the gap between the digital and physical worlds with today’s launch of its easily accessible augmented reality technology, ...

Close your eyes and imagine walking into a store that feels more like a personal, interactive showroom. You don't have to guess whether the couch will fit your tiny apartment or whether that lipstick ...

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Virtual try-on fashion and AR shopping are transforming the way people buy clothes online, solving fit issues and creating a personalized shopping experience.

Luxury real estate is shedding its relationship-only past by using AI and immersive technology to surface new opportunities.

The use of computer-assisted navigation and robotics within surgery has exploded in recent years. Augmented reality technologies can now improve surgical accuracy and offer more complete data all ...

Google, in collaboration with Samsung, is transforming the landscape of augmented reality (AR) and artificial intelligence (AI) with the introduction of the Android XR platform. Powered by the Gemini ...

Some of the biggest medical advances of the last few decades have been in diagnostic imaging — ultrasonogaphy, mammography, computerized tomography (CT), magnetic resonance imaging (MRI) and so on.

Artists, record labels, and music marketers are creating custom filters to promote songs, as augmented-reality effects take off on social media.

Military dogs can expertly hunt everything from bombs to terrorist leaders, and the Army thinks these new goggles could make them even more effective.