Snapchat is introducing a new type of augmented reality lens, called “Connected Lenses,” which allows Snapchat users to connect and enjoy an AR experience or game together — even if they’re not in the ...

Apple Might Not Build New Augmented Reality Glasses After All Your email has been sent The Apple Vision Products Group tried to pair lightweight glasses with first the iPhone and then the Mac. Apple ...

No less than 75% of consumers now expect retailers to offer an augmented reality (AR) experience when it comes to shopping, according to “The Mobile AR Opportunity in Retail Report” by Business ...

With Google Glass, the company was the major player to push augmented reality wearables into the world. After shelving that early hardware, the company moved onto new internal projects, including Iris ...

Last year, we got a much better look at the role that mixed-reality products could play in post-pandemic life. Mixed reality (XR) in its various forms—including virtual reality and augmented ...

Melon, the EEG-tracking headband company that raised nearly triple its initial goal in a 2013 crowdfunding campaign, has been acquired by DAQRI, an enterprise augmented reality company founded in 2010 ...

Call it mixed reality, call it Mesh, call it a metaverse. Augmented and virtual reality (VR) technologies are coming back as the foundation of a new generation of interactive experiences. There’s a ...