Marie O'Riordan is the Chief Marketing Officer (CMO) of the VITA Foundation unfolding within the VITA Group, a prominent NGO in Africa. Authenticity in communication is crucial, especially for ...

While fear-based messaging around alcohol aimed towards teens is common practice, new research suggests a key to curbing adolescents’ risky drinking behaviour is through authentic and open ...

Marketers always look for new ways to serve their customers and communities, and 2020 brought more occasions than usual. The quick transition to digital customer experiences as a result of the ...

In today’s rapidly evolving professional landscape, effective communication serves as a critical career cornerstone, particularly for Black professionals navigating complex workplace dynamics. The ...