Banner ads definitely have their purpose, but times are changing and so is their effectiveness. It’s vital to know when they work and when they don’t. Also, what should you use to advertise instead of ...

ICQ, the popular instant messaging service owned by AOL Time Warner's America Online, has quietly begun testing ways to add advertising banners onto its software. Beginning last week, some ICQ members ...

These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the online edition of Wired magazine. This first banner ad invited users to “click” in an era when advertising was ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Will Braithwaite, marketing manager at Jun ...

Banner advertising helps companies retain customers by bringing them back to a company's Web site faster and encouraging them to spend more. Total spending on Internet advertising now exceeds spending ...