Adidas and Snapchat have joined forces to launch a Bitmoji Fashion Drop allowing app users to dress their Bitmoji avatars in branded virtual merchandise, per details shared with Marketing Dive.

Levi's this week released a line of virtual clothing on Snapchat that corresponds to items holiday shoppers can also buy in real life, according to details emailed to Mobile Marketer. Users of the ...

Snapchat users may have noticed that everyone is turning their Bitmoji purple, but what does a purple Bitmoji mean? The seemingly inexplicable trend is annoying and baffling Twitter users, but there ...

If you've ever had the urge to rock your Bitmoji IRL, you're in luck. Snapchat will open an in-app store where you can buy swag personalized with you and your friend's Bitmoji avatars. The feature is ...

Andrew Webster is an entertainment editor covering streaming, virtual worlds, and every single Pokémon video game. Andrew joined The Verge in 2012, writing over 4,000 stories. It’s an inevitability: ...

Casey Newton is a contributing editor who has been writing about tech for over 10 years. He founded Platformer, a newsletter about Big Tech and democracy. Snap has long resisted traditional social ...

A new addition to the Snapchat app started rolling out Tuesday that allows users to access "Friendship Profiles" with their friends in the app. The new profiles compile the content friends have saved ...

As it faces mounting pressure from the likes of Instagram and Facebook, Snapchat is rolling out an update today with a focus on friends. Starting today, users can now view “Friendship Profiles” within ...

December marks the moment to look back on the laughs, connections and memories that defined the year. Snapchat has unveiled Snapchat Recap 2025—a personalised short video for every Snapchat user, ...

Anyone who can waste as much time as I do most likely stays up-to-date on all of Snapchat's latest Snap Games. And the photo-sharing social media app just unleashed a new real-time, multi-player game ...