The BYUI block-letter monument unveiled Tuesday on BYU-Idaho’s campus already has a new tradition. BYU-I President Alvin F. Meredith III and his wife Jennifer stepped into the block U and kissed in ...

Just in time for summer, Pittsburg will soon unveil a new city sign spelling out its name in giant orange-and-black block letters – a perfect photo op for visitors and residents alike. “It is going to ...

General Motors rival Lexus is changing its branding approach, forgoing the traditional Lexus logo in favor of spelled-out brand lettering. Lexus’ new branding approach will launch with the 2022 Lexus ...

Outside of a residential building on North Miro Street in New Orleans’ Treme neighborhood, there is a thin, white pole about six feet high. At the top of the pole is the frame for a two-part sign; the ...