Blockchain-Ads, a premium ad network known for targeting crypto-savvy audiences, has launched its official Partner Program, welcoming LeanMarketing-Crypto (LM-Crypto) as a certified partner. As part ...

The following is a guest post by Joshua Swartz, Oscar Capel, Hemal Nagarsheth and Dnyanesh Katakdaunde of consulting firm Kearney. Opinions are the authors' own. While digital advertising has ...

The MarketWatch News Department was not involved in the creation of this content. Joint architecture brings enterprise-grade data and AI optimization to performance advertising across Finance, SaaS, ...

Advertising will reach approximately $667 billion globally in 2024, including the spike in advertising accompanying a U.S. Presidential election. According to an ISBA Programmatic Supply Chain ...

For all the discussion surrounding the potential for blockchain to transform advertising and media-buying, relatively few ad execs have actually used it to date or plan to use it in the near future.

The uses of blockchain technology continue to expand from when it was first known as the technology behind Bitcoin. What began as the technology that powered Bitcoin has grown to become an advanced ...

Alkimi, the world’s first decentralised ad exchange, has exited beta and is now available for advertisers and publishers to buy and sell inventory through its blockchain-based programmatic platform.

Telegram has recently introduced an ad revenue-sharing initiative through the TON blockchain. In a key development that may transform the current ecosystem of online advertising, Telegram recently ...

Privacy-focused messaging giant Telegram will start sharing advertisement revenue with channel owners starting in March, founder Pavel Durov said in a broadcast ...