Overview: AI marketing is no longer experimental; it is delivering measurable business value across industries.Leading brands ...

Brands are increasingly using data to forecast the performance of influencer marketing campaigns. Many brands focus on the performance metrics, such as views and likes, of past campaigns. Media kits ...

Twitch is a gaming and entertainment platform that opens up a world of marketing possibilities thanks to its uniquely engaged audience and livestream content. The app started as a livestreaming ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Stephen Gilbert is the CEO of Anchour, an award-winning, fast-growing marketing agency dedicated to helping SMBs thrive globally. As a small-business owner or marketer, you may find yourself ...

Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click, and ultimately buy from a brand they already know and trust. That’s ...

I’ll kick off this post with a harsh truth: Performance marketing is on the decline. Brand marketing is taking center stage and rising in popularity due to escalating performance marketing costs and ...

Your brand. There’s an argument that it’s the most important thing you can build as a marketer. It lasts longer than any one campaign, event or lead nurture programme, and, built properly, it can help ...

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