In today's business world, there are multiple tools available to help you capture the attention of your target audience through visual engagement that is effective and affordable. Whether you decide ...

Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies. Most of the time, ...

Brand awareness marketing’s most formidable opponent is direct response marketing. Direct response aims to generate immediate action by asking customers to do something. Brand awareness marketing aims ...

In order to come up with an effective and well-rounded brand awareness campaign, it is important to identify and differentiate the various types of brand awareness. Previously, we’ve written an ...

Brand awareness is a crucial element of long-term business success because it marks the beginning of a trusting, mutually beneficial relationship between the brand and its target audience. And this ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...