Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...

Channel management veteran Taylor Macdonald is taking the channel chief post at Intacct, a leading supplier of on-demand financial management and accounting applications. Macdonald, who has managed ...

To attract viewers, linear startup channels need to deliver unique and polished shows with spot-on scheduling and channel management When you purchase through links on our site, we may earn an ...