Last year, pharmaceutical companies spent over $8.1 billion on marketing campaigns, allocating over half of that to reach healthcare providers (HCPs). As the digital era retains its post-pandemic grip ...
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What is channel management?

Channel management is finding the right marketing techniques and sales strategies to reach your target customers. Learn how ...
Too often channel strategies ranging from the most tactical and short-term to the most strategic and multiyear fail. Success or failure of a channel management strategy has nothing to do with the time ...
PLEASANTON, Calif., March 8, 2023 /PRNewswire/ -- ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management solutions that include affiliate marketing ...
TORONTO--(BUSINESS WIRE)--ServiceSource (NASDAQ: SREV), the global leader in customer success and revenue lifecycle management (RLM) solutions, today announced that it has appointed industry veteran ...
The CEO Track will take place as part of Channel Partners Conference & Expo scheduled for April 13 -- 16 at The Venetian Convention and Expo Center in Las Vegas, bringing senior industry leaders ...