Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...

Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...

Why aren't advertisers willing to pay as much for Internet ads as print ads? Media companies have agonized over this question countless times over the past several years. One potential explanation: ...

The number of times a link on a Web page is clicked compared to the number of times it is displayed. Advertising royalties paid to websites are often based on click-through rate (CTR), and the amount ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. Jul 11, 2020, 07:29am EDT Dec 10, 2021, 08:30am EST This article is more than 5 years ...

Kathleen Lucente is the CEO and Founder of Red Fan Communications, a strategic communications and advisory firm for dynamic B2B tech brands. From agency roles to Fortune 500 marketing leadership to ...

Impressions and click-through rate, or CTR, are common metrics used to assess potential and results in online advertising. As a small business owner, these are important metrics to understand when ...

Regionally, average CTRs for standard banner ads were highest in Latin America (0.25%) and lowest in Australia/New Zealand (0.08%). The North American average of 0.14% was slightly below the global ...

The role of click-through rate (CTR) in SEO has been debated for many years. Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers.

Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...

Online advertising remains mired in a slump, as evidenced by earnings reports from DoubleClick and Yahoo, both of which said they don't see things turning around anytime soon. Word that an ad rebound ...