Standard Media Index (SMI) -- which for many has become the default syndicated database on competitive ad spending and intelligence -- has been sold to private equity firm GTCR, and will become part ...

Interpublic Group IPG narrow economic moat ratings. The consolidated nature of the industry and high switching costs of severing the agency relationship for clients contribute to a solid competitive ...

Reviewing competitor ads is an essential part of ad text creation or QA for any marketer. And after locating the ads, it is key to have a systematic approach to analyzing them. For paid search, this ...

Kantar today launched Vivvix, an independent brand within the Kantar Group specializing in syndicated competitive advertising intelligence across digital and traditional media, including mobile apps, ...

System1 has introduced Test Your Ad Competitive Edge, an open creative effectiveness database of more than 100,000 ads that gives brands a competitive advantage through a real-time view of their ...

Kantar today announces the launch of Vivvix (www.vivvix.com), a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence ...

WPP operates in the cyclical and highly competitive advertising industry. WPP performance deteriorates when there's a downturn, illustrated by the company performance during the pandemic and the ...