Learn how product differentiation can give businesses a competitive edge in today's market by emphasizing unique qualities ...

Early-stage regulatory strategy is becoming a powerful driver of speed, risk reduction, and commercial value in drug ...

For decades, executives defined their industry, market, competitive set and differentiation. Then, several years ago, we tipped into an era defined by the customer, and their wants. Welcome to the ...

The case examines how a New York-based 10-year-old start-up, Lemonade Inc., successfully disrupted the insurance industry. Powered by artificial intelligence, Lemonade's mobile app replaced brokers ...

Working with hundreds of fashion brands has given me insight into what separates successful companies from those that struggle. Although there is no one-size-fits-all approach to establishing and ...

Joby Aviation (NYSE: JOBY) is strategically building a comprehensive ecosystem to support its innovative electric vertical takeoff and landing (eVTOL) aircraft. This strategy extends beyond aircraft ...

No one has ever accused the medical device industry of running ahead of the pack when it comes to implementing business transformation or adopting new approaches to business best practices. Given the ...

Legal team leaders who enhance their capabilities and optimize their use of case strategy technology most effectively will stand out and create new opportunities. Those who do not are more likely to ...

In staffing a medtech company, its executives confront the questions of what type of sales force to employ and where to find the needed sales representatives. It is not unusual for a company to lack a ...

The purpose of American foreign policy is to advance and defend the interests of the American people through our engagements with the rest of the world, yet more so than ever before, most Americans ...

Small businesses, especially solo ventures, dominate the U.S. market, with gig economy seeing significant growth. Focusing on super niche markets and offering personalized services can lead to more ...