Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...

Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

The current digital-first economy is characterized by the fact that the winners are not only those who innovate or make their ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

Investors don’t just want results; they want context. “How are you doing?” quickly becomes, “How are you doing compared to others like you?” As firms expand their product offerings and digital ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

Social media data is a gold mine of valuable insights that can guide strategies, bolster customer relations and inform competitive analysis. In this context, competitive analysis refers to evaluating ...