Digital marketing has become more and more sophisticated in recent years. But for companies that still need the consumer to pick up the phone to complete a purchase — for example when taking out a ...

In the business realm, the techniques and tactics used in corporate sales can have a substantial impact on a company's financial performance. As businesses progress and change, sales methods also need ...

For a long time in some companies, the “sales shark” persona represented the ideal salesperson — that is, someone who can sniff out weaknesses and remain aggressive, selling the customer something ...