When it comes to modern marketing, consumer research provides marketers with the insights needed to keep up with the ever-evolving preferences and behaviors of their audience. Consumer research ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Are advertisers now experiencing upside potential or downside risk? A new report from S&P Global Ratings finds that advertisers are indeed holding back on spending as they continue to anticipate a ...

Marketing is strategic communication between an organization and its customers. To market effectively, managers must come to know their audience through research ...

Working across entirely different consumer categories showed the same underlying truth: Adoption patterns always trace back ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

We’ve all heard the stat — more shopping searches now start on sites like Amazon or TikTok than on traditional search engines. While the truth is a bit more nuanced, one thing is crystal clear — the ...