Discover how economists' assumptions shape economic models, affecting predictions about consumer behavior, resource ...

The report introduces the concept of ‘Answer Engine Influence,’ which it says affects trust and purchase intent before ...

As we enter into a new world of consumer behavior, enterprises are finding that they must keep up with constantly changing consumer preferences to win in their respective industries. With ...

While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...

Wars and pandemics change the world and shift the course of history. The Black Death killed half the population of Europe in the 14th century. But the plague eventually marked the end of Feudalism.

Predicting consumer behavior is a core responsibility for most marketers. Market research can help reveal consumer intentions, but penetrating the veil that protects actual consumer motivations from ...

GIS technology greatly enhances trade area analysis by enabling extraction, aggregation, and visualization of demographic and spatial data. Analysts can combine spatial layers with customer data to ...