Personalization has become one of the most influential forces in today’s consumer marketplace. Across industries, people are increasingly drawn to products and services that reflect their identity, ...

Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geared to their particular interests and ...

The applications may seem innocuous when they suggest new programs for you to watch, but content personalization/recommendation engines are truly powerful platforms ...

Hyper-personalization in content creation has become a pivotal marketing strategy in today’s competitive marketplace. Creating content that resonates with individuals is essential for brands looking ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Remember when you used to get greeting cards for your birthday or graduation in your email ...

Most marketers push one-to-many personalization strategies when what they really want is one-to-one personalization. For a digital marketer, there’s only one thing more frustrating than delivering the ...

Every shopper is unique: Different tastes, preferences, purchase patterns and intentions make each buying journey vary from the next. Do you want to better engage and convert these shoppers using the ...

Personalization is one of the hottest buzzwords in the industry. The problem is that few people understand what personalization technology is, how it can be implemented, and whether or not the return ...

This article was originally published in The Conversation. Read the original article. Wherever you go online, someone is trying to personalize your web experience. Your preferences are pre-empted, ...