PHOENIX, AZ -- When a Phoenix dental hygienist spotted something strange in the mouths of her patients, she spoke up. A toothpaste manufacture heard her and is now taking action. The ABC7 I-Team first ...

Procter & Gamble will remove polyethylene microbeads from its Crest toothpaste line after a dental hygienist spoke out about finding the blue plastic bits in patients' gums. The microbeads can trap ...

Procter & Gamble brand Crest has introduced its new Crest Gum & Enamel Repair toothpaste. The toothpaste is designed to neutralize plaque bacteria along and below the gumline. The toothpaste also ...

It’s been drilled into you repeatedly since you were little: Brushing your teeth is important for healthy teeth and gums. And, naturally, finding the best toothpastes to help you get the job done is a ...

Patient confusion in the toothpaste aisle is high due to marketing; clinical guidance must focus on active ingredients over branding. The American Dental Association (ADA) Seal of Approval is a ...