Bulk SMS marketing has been around for years, yet in 2025 it is still quietly outperforming many “new” digital channels.

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

A main concern for many companies is evaluating the best communication technique to increase customer engagement. How do you convince customers to interact with your product in the most contextual ...

Bulk SMS allows companies to provide real-time transactional alerts like confirmation of orders, payment updates, and ...

The mGage team looks at how SMS can help with customer care and offers advice on how to use it most effectively. Did you know that, according to TrustPilot, 95 per cent of people who had a bad ...

Mobile phones or smartphones are ubiquitous elements in our lives. Their smart functionality has bought radical changes to daily routines. Hence we see marketers putting a lot of emphasis on ...

Lowe's transformation from basic SMS notifications to Rich Communication Services demonstrates how retail giants can leverage messaging technology to reduce operational costs while improving customer ...