Driving customer value isn’t just about external focus. It also requires empowering our employees. When every employee is equipped with the right information and tools—increasingly AI-enabled—they’re ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

The 2025 U.S. Open delivered a master class for golfers and procurement leaders alike. When thunderstorms on June 15 transformed golf's most demanding major into what many called "unplayable", J.J.

Personalization builds loyalty. Shallow segmentation isn’t enough. Customers expect relevant experiences that reflect who they are and how they interact with your brand. AI improves retention. AI can ...

Your key metrics—or key performance indicators (KPIs)—are there to tell you how well you're meeting your customers' expectations and gaining conversions. One of the most important metrics to measure ...