Between cookie deprecation, browser changes that limit attribution, new data laws and the potential loss of addressable open exchange inventory, it’s clear that data and identity are the most ...

Third-party cookies may be on the way out in Chrome, but that doesn’t mean the end of data-driven advertising. There are still many other types of audience data that marketers will have at their ...

In January 2020, Google announced plans to eliminate third-party cookies, heralding a massive shake-up for digital advertising and the internet itself. The end of these cookies promises the golden age ...

In 1992, Netscape made history by inventing the cookie, enabling websites to remember user information and preferences. This simple invention sparked the digital advertising revolution, and cookies ...

We’re all familiar with Google’s recent announcement that it will change how its Chrome browser handles cookies. Although Google announced these changes to provide more transparency and give control ...

If you've explored the settings on your iPhone, you've likely found the option to "clear cookies & data." As a part of the Safari browser settings, this feature can also be found on the iPod and the ...

Co-Founder & Principal of ThinkNow, a technology driven cultural insights agency. The demise of third-party cookies will be a blow to marketers who’ve come to rely on the technology’s ability to ...

Cookies are domain specific: a cookie from the domain guardian.co.uk cannot be read by a server form domain mail.co.uk (ah, politics and cookies). So when you buy cookie data from domain A how do you ...