Analytics, at its core, is leveraging data for measuring and improving business outcomes. Management guru Peter Drucker once said, “What gets measured gets managed.” Basically, effectively measuring ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
As the industry embraces Nielsen’s big data + panel, the NFL is on board with the new measurement tool. Still, chief data and analytics officer Paul Ballew says there’s “more work” to be done in terms ...
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Measurement precedes prediction (I): Why data is not enough: Measurement as strategic infrastructure
Although most modern organisations possess extensive data, a subtler challenge persists: a lack of understanding regarding ...
The Media Rating Council has approved the accreditation of Nielsen’s Big Data + Panel TV ratings measurement. The new method for analyzing TV ratings combines the firm’s panel measurement — which ...
Motivated by growing interest in accountability, transparency, and data-driven decision- and policy- making, questions about the outcomes and impacts of community development activities and ...
AiOpti Media, LLC (AiOpti), a data, media, and measurement platform, has been named by MarTech Outlook as the 2025 Top AI-Powered Marketing Attribution Platform, recognizing its innovation, ...
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