Despite the widespread recognition of data-driven marketing and its effectiveness, most companies are still missing the mark. Success in marketing hinges on the ability to transform data into ...

Audiences no longer see channels as separate touchpoints, but a single, continuous relationship that carries context, intent ...

Digital Marketing World Forum, the definitive exhibition and conference for senior marketing leaders driving the future of marketing technology. Covering AI, Data, CRM, Email, Automation, Digital ...

Marketing leaders say the greatest challenge they face in executing a data-driven marketing strategy is targeting segmented audiences, according to recent research from Ascend2. The report was based ...

Reaching multiple generations doesn’t have to be a challenge. Learn how to craft a unified, data-driven marketing strategy that combines personalization, multi-channel reach and timeless techniques to ...

AI Digital's Mary Gabrielyan discuss with us the findings of The 2026 Media Trends Report for B2B advertising.

It’s not just a trend; it’s a smarter way to grow. When you base decisions on facts instead of guesses, your campaigns become more targeted, more personal, and more effective. But getting there takes ...

The ability to make informed decisions quickly is a competitive advantage for businesses, and being able to analyze data can give companies an upper hand. As businesses strive to optimize marketing ...

Overview: Digital marketing books help build strong foundational knowledge that goes beyond fast-changing tools and platforms ...

AI-driven marketing is no longer a regional trend. It reflects a broader shift in how businesses worldwide respond to ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In an era dominated by visual content, the power of sound ...