The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...
Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...
DoubleClick Monday launched a new ad management-reporting tool for Web publishers. The inventory management software is the latest enhancement in a broader rollout, which will cost the company over ...
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