Unfortunately, dynamic pricing isn’t a passing trend; it’s the new normal. Businesses that recognize it early and adopt ...

Pricing is tricky for business owners. You want to receive optimal revenue for your products or services, but you don’t want to price yourself out of the market. Today, companies have much more ...

In my previous article, From static to strategic: The shift to dynamic pricing models, I outlined why traditional fixed-price approaches are no longer sufficient in today’s volatile supply chain ...

Inflation and economic uncertainty have put pressure on retailers to find creative ways to protect margins while staying competitive. Dynamic pricing – a strategy that adjusts prices based on demand, ...

It was curious that critics overlooked comparisons to hotels, airlines and concert promoters who have been using this tactic for years. A restaurant selling fresh fish in Boston or Seattle can set its ...

Economic forces aside, though, your neighborhood supermarket could be employing a strategy called dynamic pricing that ...

A study with 500-plus consumers showed 62 percent of restaurants worry about how consumers will react—and with good reason. Let’s be clear: While dynamic pricing is a feasible option for many ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. For decades, promotional pricing has been a cornerstone ...

Avy Punwasee is a Partner at Revenue Management Labs. We help companies develop and execute pricing solutions to maximize profits. Picture this: You open your favorite fashion app and spot a jacket ...

The theme park is adopting the strategy ahead of the busy vacation season. With spring break in the rearview, families may be setting their sights on summer vacation plans, and some theme parks are ...