Gov. Wes Moore said he plans to introduce legislation to end the practice of dynamic pricing in grocery stores in Maryland.

You might think the price tag on your favorite brand of cereal is fixed when you toss it into your cart. Think again. Across ...

Economic forces aside, though, your neighborhood supermarket could be employing a strategy called dynamic pricing that ...

Is FIFA—and every other practitioner of dynamic pricing from Uber and Amazon to Marriott, Delta, and Target—really playing dirty? Are they price-gouging their customers, or are they improving their ...

From big-box and grocery stores to airlines, “dynamic pricing” — where prices fluctuate in real-time based on supply and demand — is poised to become a larger part of the American shopping experience.

Dynamic pricing has already reshaped how we book airline tickets and hotel rooms. Now, as digital price tags appear on supermarket shelves, some experts are asking whether grocery prices could ever fo ...

The Uber ride that increases in price when it's rush hour or raining, the fare for a flight that costs more with every minute you stay on the airline's website, the concert ticket that at peak demand ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

With dynamic pricing, prices increase or decrease in real time. What drives dynamic pricing? Factors include demand, market conditions and competition. Dynamic pricing can be especially useful in ...