When you visit a website, you’ll often see a pop-up window presenting the option to enter your email address to receive a discount or free shipping. After entering your email address, you can take ...

The potential requirement for B2B customers to opt in to emails is marketers’ biggest concern around new e-privacy regulation, according to the DMA. The survey of 305 marketers found more than a third ...

Cablevision just launched a tool that lets marketers tag their TV ads with an email opt-in. Viewers can click a prompt to receive emailed product information, coupons, e-brochures and other ...