Ever see a spike in the 404 errors reported in Google Search Console's crawl error report? Especially from URLs that have been 404ed for ages? Well, it can happen ...

404 errors are a normal part of web crawling, Google says, and may even amount to 40% of a site’s URLs in Search Console. Google’s John Mueller says it’s normal if 30-40% of URLs in a site’s Search ...

Can 404 and soft 404s errors affect your Google search rankings? According to Google, the answer is no. However, there is an exception you will want to know about, in ...

Google is warning against using 404 and other 4xx client server status errors, such as 403s, for the purpose of trying to set a crawl rate limit for Googlebot. “Please don’t do that,” Gary Illyes from ...