What is the Ad Hominem Fallacy? The ad hominem fallacy occurs when someone attacks the person making an argument rather than the argument itself. This fallacy diverts attention from the actual issue ...

As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

The Internet is teeming with crazies, jerks, and blowhards; and in online forums, debaters are full of passionate intensity. Peruse the comments area on any popular blog, and you’ll find more ...