Kimberlee Leonard has 22 years of experience as a freelance writer. Her work has been featured on US News and World Report, Business.com and Fit Small Business. She brings practical experience as a ...

Learn how to write a compelling marketing plan executive summary with expert tips, essential components and a template to ...

A strong marketing strategy is the bridge between where your business stands today and where you want it to go. Whether ...

Content-led marketing and product-led content are two terms you may have heard in marketing circles. What do they mean and how do they differ? In this article, you’ll learn what each one means, how to ...

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

Launching an affiliate marketing program isn't as daunting or costly as you might think. Learn how your small business can ...

Absolutely! Many small businesses have found great success by not sticking to just one way of marketing. By reaching ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Discover how a strong brand image and targeted marketing strategies can elevate your company's market share, drive sales, and ...

Phygital marketing is emerging as one of the most influential trends in the industry for brands in 2026.

Most of us would be lost without our smartphones, tablets, and computers. People digest a lot of information on these devices, which is why a digital marketing strategy is imperative for any business ...