(By Jeffrey Hedquist) Rebranding can be a powerful strategy to maximize your client’s media investment, especially if they have a negative reputation. However, even if their perception in the ...

We hear it all the time, in the business world, in the political arena, in marriages, anytime there is a disagreement or conflict: “Perception is reality.” This aphorism is often used to justify a ...

The film Black Swan (2010) is the journey of a dancer seeking perfection. However, this leads her to dance a downward spiral, in which reality becomes increasingly distorted. The concept of reality is ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

A single phrase can follow you for a lifetime. For me, it was this: Perception is reality. It was one of the first lessons drilled into me during Plebe Summer at the U.S. Naval Academy. It felt like a ...

A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, looking at the fields and the sky, there was a shift in my perception.