In Vermont, where I live, it’s fun and eye-opening to go for a walk or a drive without a destination in mind for the sheer joy of discovering where a road goes. But that’s not a productive approach to ...

Mapping and navigations are areas where Google shines thanks to products like Google Maps and Waze, which are must-have apps for so many people. Unsurprisingly, Google Maps got a short segment during ...

A customer experience journey map, or customer experience map, illustrates all of the touchpoints a customer has with a brand as they weave through the marketing funnel across all of the brand’s ...

It’s not enough to know the tasks your users need to accomplish. Using a journey map allows you to get inside the minds of your users, understanding their wants and needs. Journey maps work by ...

A mistake people often make is in assuming that customer journey maps and customer experience maps are the same thing. There are distinctions, Costa points out. The customer journey map, he explains, ...

Have you ever filled out a questionnaire too quickly? Perhaps it was a situation where you knew the correct answers by rote and started writing—only later to realize that the questions were nuanced in ...

Sprint: Did you know we have an online conference about product design coming up? SPRINT will cover how designers and product owners can stay ahead of the curve in these unprecedented times. When a ...

For starters, it's a good idea to understand as much as possible about the clientele. Who is your company trying to appeal to with its products or services? How well is your company catering to them?