Newsflash: Great skin doesn’t happen overnight. As much as we want to believe that a singular anti-aging serum or under-eye ...

In the world of high-tech beauty gadgets, LED (light-emitting diode) masks have become a regular — and more easily accessible — part of at-home skin-care routines. Gone are the days when the red light ...

Over the last ten or so years, L'Oréal has brought a taste of beauty tech to the masses at CES 2026. This time, it has three devices to show off: the “Light Straight + Multi-styler” as well as the ...

We independently review everything we recommend. When you buy through our links, we may earn a commission. Learn more› By Rory Evans Rory Evans is a writer focused on skin-care and beauty products.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

There’s no question that kicking your feet back and applying a face mask is the ultimate tribute to self-care. Whether you’re ...

If you’ve scrolled Instagram or TikTok recently, you’ve likely stumbled upon at least one person wearing a color-emitting face mask. No, they aren’t prepping their Friday the 13th Halloween costume; ...

Throughout the pandemic, we've seen several companies try their hand at "smart" face masks. The most useful of the bunch may have just been revealed not by a company, but by engineers at Northwestern ...

Face masks have become a ubiquitous part of our daily lives. Since the start of the COVID-19 pandemic, face masks have been identified by experts as one of the most crucial mitigation strategies ...