Facebook announced the launch of a new API called Audience Insights at the Cannes Lions advertising festival in France. Audience Insights will combine existing demographic and psychographic data, with ...

Facebook knows what you talk about, just like Twitter. But its edge is that it also knows who you are. Facebook’s newest APIs let select news outlets view search and see your public posts, plus it ...

Facebook is launching a new “People Talking About This” metric for fan pages this week, designed to show conversations happening about a brand or page owner across the web. It’s part of an upgraded ...