Facebook’s mobile ad network seems to be a hit with developers. In the six months since it rolled out Audience Network globally, the number of apps participating has grown by a factor of five, a big ...

There has been a lot of discussion about the merging of native advertising and programmatic buying since the launch of the Facebook Exchange (FBX) two years ago. With the creation of FBX, demand-side ...

There’s no sugarcoating that native advertising has gained unwanted but not undeserved notoriety. Native advertising networks have historically struggled to filter out poor quality and often ...