As noted in Tom May's recent recap of the year in branding, 2025 was a dangerous time to refresh an identity or roll out a logo redesign. Everyone has an opinion on design these days, and social media ...

Changing a longtime logo is not for the faint of heart. Just ask Cracker Barrel. In fact, the marketing world has dozens of cautionary tales about famous logo redesigns that flopped. Tropicana’s 2009 ...