I had a recent experience at my house with my furnace. I was facing a crazy cold snap and a broken furnace, so the house was cold and the family was not happy. We had a local service company come out ...

Regardless of industry, efficiency is a major business goal. Efficiency is performing in the best possible way with minimal waste of time, effort and resources. Leaders aim to get the most out of what ...

When you’re shopping for a motorcycle to ride every day, you’re not chasing lap times or tech overload. You want something that works. A bike that’s easy to live with, doesn’t guzzle fuel, and still ...

In "Efficiency v effectiveness" last week, Dave Trott described the problem of focusing on efficiency first in the creative industry. In short, when trying to reduce costs, one can also compromise the ...

Balancing efficiency and effectiveness is a cornerstone to successful marketing and no easy feat. Here we explore how to get it done. In marketing, efficiency may involve increasing conversion rates ...

Research and development (R&D) productivity has long been a topic of concern amongst industry analysts (Drug Inf. J. 34, 1169–1194; 2000). In general, R&D productivity can be thought of as comprising ...

Driving efficiency in advertising budgets “for the sake of driving efficiency” is something that will never work in the long term, says Diageo’s marketing and innovation director for Great Britain, ...

When approached about a media project, I start by jumping to the end: “How are we going to measure success?” One would think that as measurement has become more sophisticated, accurate and granular, ...