Eclipsa Audio, a new immersive format developed by Samsung & Google, will be supported by Samsung’s 2025 TVs and Soundbars. Unlike Atmos, Eclipsa Audio is open-source & royalty-free. Should Dolby ...

Samsung has announced that Eclipsa Audio will be featured on Samsung’s 2025 TVs. This new audio standard has been a project of the company and Google for some time, with the audio format now taking ...

NEW YORK—Samsung Ads has announced that its interactive ad format Samsung GameBreaks is now available programmatically, giving buyers access to fully customizable, co-branded interactive games within ...

Last year, Samsung introduced a new 3D sound technology called Immersive Audio Model and Formats (IAMF), developed together with Google. Samsung has now confirmed that the technology will be included ...

Following the success of its advertising products on the home screen of Samsung TVs, Samsung Ads Canada, the advertising arm of Samsung Electronics in Canada and a specialist in advanced TV including ...