On February 16, Google implemented a significant shift in its advertising policies, allowing advertisers to collect IP addresses and use device fingerprinting – two tracking methods that had been ...
Advertisers who don’t migrate to the Data Manager API risk broken conversion tracking when Google tightens Ads API data rules ...
Google‘s ad-tracking approach will now revolve around digital fingerprinting, moving beyond browser-based cookies to an ecosystem-wide tracking mechanism. Starting February 16, 2024, this update ...
Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...