Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, images, and video. Every day, marketing teams face a crucial decision: Should ...

Google’s Gemini AI could eventually become an advertising platform, with CEO Sundar Pichai hinting at “native ad concepts” during the company’s earnings call. The big picture: What they are saying.

Is Google Ads reviving – or reinventing – its old Website Optimizer? New help docs surfaced that describe a tool that would live directly inside the Google Ads interface. Driving the news. Several new ...